How to Write a Sales Email That Actually Sells

Your prospect’s inbox is a war zone — hundreds of emails, all fighting for attention. If your sales email doesn’t stand out, it gets ignored.

So how do you write an email that actually gets opened, read, and replied to?

Here’s how.

“The most powerful element in advertising is the truth.”

— William Bernbach

1. Your Subject Line Is the First (and Maybe Only) Impression

If they don’t open it, nothing else matters.

Great subject lines are:

• Short: Under 50 characters
• Specific: “Boost your team’s demo-to-close rate”
• Personal: “Following up on your Q3 targets”

Avoid spammy or vague phrases like “Quick question” or “Touching base” — they’re inbox noise.

2. Cut the Fluff, Fast

Your first sentence should say:

• Why you’re reaching out
• Why it matters to them
• What they can do next

Instead of: “Hope you’re doing well! I wanted to introduce myself and my company…”

Try: “I saw your team is expanding into enterprise sales — here’s how we helped [similar company] improve close rates by 22%.”

Ting AI can automatically surface those win stories and performance stats from your past deals, so you can personalize your first sentence without digging through old notes.

3. Make It About Them, Not You

Nobody cares about your product. They care about:

• Their KPIs
• Their pain points
• Their next big goal

So stop writing about features and start writing about outcomes. Instead of listing what your platform does, show what it delivers.

Bonus tip: Use their language. If they say “customers,” don’t say “users.” Mirror their terminology — it builds instant relevance.

4. Include a Clear, Low-Friction CTA

Don’t leave them wondering what to do next.

Your call to action should be:

• Clear: “Open to a 15-min call this week?”
• Simple: One ask, not five
• Optional: Give them an easy way out or alternative path

Example:
“Would you be open to a quick chat next week to see if this could help with [specific goal]?”

5. Follow Up (Without Being Annoying)

Most replies come after 2–3 follow-ups — not the first email.

Each follow-up should add new value:

• A relevant article or case study
• A recent win from a similar client
• A quick recap of your original point

Never just say “bumping this up.” Show that you’re thoughtful, not desperate.

Bonus: Let AI Help You Write Smarter

Struggling to get replies? Stop guessing.

With Ting AI, you can:

• Instantly generate follow-up email templates tailored to your call outcomes
• Use the built-in AI sales assistant to write personalized, outcome-driven emails — faster and smarter
• Know what actually resonates, based on call insights and real objection data

Plus, Ting AI highlights which parts of your pitch connected (or didn’t) during live calls, so your emails can reflect what truly landed — not just what you hoped did.

Because writing great emails shouldn’t take hours — or luck.

Final Takeaway

If you want your sales emails to work, remember:

• Lead with relevance
• Talk about their goals
• Be clear, concise, and human
• And always, always follow up with value

You don’t need to write more emails. You need to write better ones.